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TL;DR Delete any list or segment if you cannot explain what it is for Archive tags and audiences that are more than six months old and...

In today’s fast-paced business world, the challenge isn’t accessing data - it’s trusting it. From marketing reports to financial...

How a hidden problem could be quietly sabotaging your revenue goals You’ve got a talented sales team. A strong product or service....

Sales and marketing teams generate huge amounts of data—customer behaviours, lead engagement, sales conversions, campaign performance....

If you’ve ever tried building reports in Salesforce beyond basic pipelines or summaries, you know it can be… frustrating. Salesforce is...

Most sales and marketing teams aren’t using their CRM to its full potential. Maybe you’re tracking the basics: accounts, contacts, and...

As the year winds down, many sales and marketing teams face a common challenge: their CRM, meant to simplify work, has become a source of...