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Increasing Open Rates Starts With Better Lists
TL;DR Delete any list or segment if you cannot explain what it is for Archive tags and audiences that are more than six months old and...
Edmalyn Linston
May 313 min read


What Makes Business Data Worth Trusting?
In today’s fast-paced business world, the challenge isn’t accessing data - it’s trusting it. From marketing reports to financial...
Edmalyn Linston
Apr 302 min read


The Silent Killer in Your Sales Pipeline: Disconnected Data
How a hidden problem could be quietly sabotaging your revenue goals You’ve got a talented sales team. A strong product or service....
Edmalyn Linston
Mar 312 min read


Data-Driven Success: Turning Insights into Sales & Marketing Firepower
Sales and marketing teams generate huge amounts of data—customer behaviours, lead engagement, sales conversions, campaign performance....
Julien Catahan
Feb 282 min read


Why Plugging Salesforce into Power BI Supercharges Your Analytics
If you’ve ever tried building reports in Salesforce beyond basic pipelines or summaries, you know it can be… frustrating. Salesforce is...
Adrian Juergens
Jan 313 min read


You’re Only Using 50% of Your CRM’s Capability, and That’s OK
Most sales and marketing teams aren’t using their CRM to its full potential. Maybe you’re tracking the basics: accounts, contacts, and...
Adrian Juergens
Dec 31, 20243 min read


The Hidden CRM and Data Issues Holding Back Your Sales Team
As the year winds down, many sales and marketing teams face a common challenge: their CRM, meant to simplify work, has become a source of...
Adrian Juergens
Dec 1, 20243 min read
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