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AI Search Is Reading Your Website and Believing Every Word
Google's AI Overviews do not evaluate website copy. They repeat it. A testimonial becomes a fact. A self-described specialty becomes an independent endorsement. The language a firm uses to describe itself is reflected back to searchers as though someone else said it. This is not a flaw in the technology. It is how retrieval works. Large language models synthesise content from indexed pages and present it as a coherent answer. They do not distinguish between a client testimoni
Adrian Juergens
21 hours ago3 min read
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