Google's AI Overviews do not evaluate website copy. They repeat it. A testimonial becomes a fact. A self-described specialty becomes an independent endorsement. The language a firm uses to describe itself is reflected back to searchers as though someone else said it. This is not a flaw in the technology. It is how retrieval works. Large language models synthesise content from indexed pages and present it as a coherent answer. They do not distinguish between a client testimoni

The argument against AI-generated content mistakes the tool for the thinking. A fund manager who arrives at a genuine position, a view on market structure, a critique of how the industry communicates, an observation about what clients actually need, and uses AI to shape and execute that position is not producing artificial content. The intelligence is human. The typing is not. That distinction matters. Good content has always required two things: something worth saying, and t

Most AI-generated content in financial services is not a content strategy. It is the absence of one. Generic market commentary, templated thought leadership, listicles about themes every other firm is also covering, produced at volume and published on a schedule because the calendar said so. The AI did not create that problem. It just made it cheaper to have. The failure mode is specific. A firm feeds a topic into a model with no original position, no specific knowledge, and

Salesforce's technical infrastructure is genuinely excellent. The object model, the automation engine, the formula layer, the integration architecture, these are serious tools built over twenty years. Nobody is replacing that with a weekend project. What is collapsing is the layer above it. The opinionated interpretation of how a business should work, encoded into a data model and sold as best practice. What a lead is. What an opportunity stage means. What belongs on a case v

There is a reasonable argument that AI has not killed art. It has just separated the vision from the execution, and that separation is not new. Directors do not operate cameras. Architects do not lay bricks. Composers have written for instruments they cannot play since instruments existed. The creative act, the decision about what something should be and why, has never required the maker to hold the brush. If a person with genuine aesthetic sensibility, a real point of view,