Execution is free now. Taste is the only thing left.
When the cost of building something collapses to almost nothing, the question of what to build, and how it should feel, becomes the only question that matters.
May 2026
The website industry has a commodity problem.
Building a professional website for a small firm is no longer a skilled trade. The tools available in 2026 have turned what was once a three-month agency engagement into an afternoon, and the output is not a compromise.
May 2026
AI Search Is Reading Your Website and Believing Every Word.
AI search systems treat a firm's website as a primary source, not a marketing asset. For firms with no independent digital presence, that means the AI's answer about them is written entirely by them, whether they realise it or not.
May 2026
SEO and GEO Are the Same Discipline.
Generative Engine Optimisation has arrived with its own vocabulary, its own consultants, and its own structural recommendations. The advice is not wrong. It is just not new. The authority signals that determine which sources AI systems retrieve have not changed.
April 2026