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Tell us what your business should feel like, and we will tell you what it should look like

Fifteen questions. None of them are about design.

Your details first, then the questions. Nothing is generated automatically at the end.

Your details

A person replies to this, so we need a way to reach you.

Optional

Optional. If you have one, we can pull your existing colours from it later.

Optional

About the project

Optional. For scoping and a quote, not design.

Does the site need to do anything beyond a contact form? Optional

The rest is required unless marked optional.

Position

Which would be worse for your company?
Who does the company most need to be believed by?
Is the company the safe pair of hands, or the one that says the uncomfortable thing?
Should the company read as a small team of specialists, or as an institution?

The visitor

What is someone feeling when they land on your site?
How does the decision actually get made?
How long does the decision take?
Does the visitor already know the category, or does the company have to teach them?

Texture

If your company were a physical place, which is closest?
Should your site feel quiet or loud?
Should it feel handmade or engineered?
Is there heritage worth showing?

Colour

Colour

Which of these feels closest to the brand? A starting point, not a final palette.

References

Is there a site in the sector the company would not want to resemble? Optional

What a business wants to avoid is usually more specific than what it admires.

0/200

Is there anything, from anywhere, that feels right for the company? Optional

It does not have to be a website. A magazine, a building, a shopfront, a book cover.

0/200

Have a logo? We will ask for it by email once you submit, so you can attach the original file.