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34

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809

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30 Sept 2026

Oldest

1 Dec 2024

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Title ↕	Category ↕	Date ↕	Words ↕	Tags
Business software moves between consolidation and specialisation, and the movement now favours the platform.	CRM	30 Sept 2026	1,272	salesforceintegrationai	Edit →
What Claudeforce inherits from an existing Salesforce org, and what a sales team can add to it	CRM	29 Aug 2026	969	salesforceaimcp	Edit →
Claudeforce is the first Salesforce AI strategy that does not depend on owning the model	AI	27 Aug 2026	990	salesforcecrmmcpgovernance	Edit →
What happens inside a CRM when a fund is renamed, merged, or closed	CRM	12 Aug 2026	852	salesforcedatafund-flows	Edit →
Email Marketing Foundations: what a bounced email tells a firm about its CRM records	Marketing	17 July 2026	850	emaildatacrm	Edit →
Headless Salesforce and existing applications can coexist.	CRM	26 June 2026	1,026	salesforceintegrationgovernance	Edit →
Email Marketing Foundations: a Pardot preference centre is worth building properly.	Marketing	19 June 2026	793	pardotemailcampaignssegmentation	Edit →
What happens to Salesforce activities when contacts move companies	Explainer	19 June 2026	1,217	salesforceadoptionworkflows	Edit →
Platform data has always been structurally complex, and that is the point.	Data	11 June 2026	1,431	platform-datafund-flowsanalyticsintegrationai	Edit →
Email Marketing Foundations: the inbox relationship is not disposable.	Marketing	5 June 2026	547	emailcampaignscontent	Edit →
Practice websites are doing more work than most firms realise.	Marketing	3 June 2026	857	webaicontent	Edit →
Salesforce Headless 360 is infrastructure, not a feature.	CRM	29 May 2026	1,886	salesforceaiagentforce	Edit →
Execution is free now. Taste is the only thing left.	Web & search	26 May 2026	617	aicontentautomation	Edit →
The website industry has a commodity problem.	Web & search	25 May 2026	1,126	aicontent	Edit →
AI Search Is Reading Your Website and Believing Every Word.	Web & search	19 May 2026	788	aimarketingcontent	Edit →
SEO and GEO Are the Same Discipline.	Web & search	30 Apr 2026	558	seogeocontent	Edit →
A point of view is the only content strategy that ages well.	AI	31 Mar 2026	897	contentmarketing	Edit →
AI Content Fails Without a Point of View.	AI	28 Feb 2026	595	contentmarketing	Edit →
The SaaS Model Has a Problem.	CRM	31 Jan 2026	694	salesforce	Edit →
Is AI Development OK?	AI	31 Dec 2025	1,028	governance	Edit →
Automation Does Not Age Well.	CRM	30 Nov 2025	449	automationsalesforce	Edit →
Automation workflows outlive their purpose long before anyone notices.	CRM	1 Nov 2025	588	automationsalesforcegovernance	Edit →
AI training is a judgment problem, not a capability problem.	Training	15 Oct 2025	816	aiadoptiongovernance	Edit →
CRM Fields Are Not the Problem.	CRM	30 Sept 2025	562	salesforcedata	Edit →
CRM Field Governance.	CRM	31 Aug 2025	558	salesforcedata	Edit →
Automation Is Not Free.	CRM	31 July 2025	592	automationmarketing	Edit →
CRM Adoption Is a Habit Problem.	CRM	30 June 2025	584	salesforceadoption	Edit →
Most email audiences are built from stale CRM exports.	Marketing	31 May 2025	591	dataemailsegmentation	Edit →
What Makes Business Data Worth Trusting?	CRM	30 Apr 2025	481	datasalesforce	Edit →
What Wealth Management Firms Do With Their Data.	Data	31 Mar 2025	534	analyticsmarketing	Edit →
Data Is Not Intelligence.	Data	28 Feb 2025	526	analyticscrm	Edit →
Salesforce is not a reporting tool.	Data	31 Jan 2025	497	salesforceanalyticspower-bi	Edit →
CRM capability and fit are different problems.	CRM	31 Dec 2024	519	salesforceadoption	Edit →
How to use the December to February period to reset sales and marketing technology.	CRM	1 Dec 2024	1,230	salesforceautomationadoptionpardotworkflows	Edit →

34 articles

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