CRM training, Salesforce administration training, AI training, and marketing best practice training for sales and distribution teams. Built around your systems and your workflows, not a generic product overview.
Practical CRM training for sales and distribution teams, built around your actual configuration rather than a generic product walkthrough. Covers daily workflows, report and dashboard use, data entry standards, and the features the team is not yet using. Delivered onsite or remotely, in a format matched to how the team actually works.
Training for internal Salesforce administrators, covering configuration, user and access management, automation with Flows, report and dashboard building, and the ongoing maintenance that keeps a CRM reliable. Built around your specific environment, so the admin leaves with working knowledge of the system they actually run, not a generic certification syllabus.
Practical AI training for sales and marketing teams, focused on capability rather than novelty. Covers what current AI tools actually do, where they genuinely help with content, search, and enablement work, and where they fall short. The aim is judgment, not just tool familiarity, so the output does not read as generic.
Training in marketing fundamentals for teams running email and campaign programs, covering campaign structure, audience segmentation, content planning, and measurement. Built around the platforms the team already uses, with an emphasis on the judgment behind good campaigns rather than platform mechanics alone.
Most engagements begin with a conversation about what is not working. We will tell you what we think, and whether we can help.
adrian@crinklecutdigital.com