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GEM

Fund manager pack

The fund manager CRM, built on Salesforce.

The fund manager pack for GEM runs inside your own Salesforce org. Fund flows, institutional distribution, direct investors and actions are modelled the way fund managers work, then switched on per client.

Why GEM

Salesforce, shaped around how fund managers work.

A generic CRM gets bent into shape with custom fields and workarounds on objects that were never designed for the job. GEM starts from the fund manager's workflow and builds the data model around it, on the platform your team already trusts.

Purpose-built

Native to Salesforce

Runs on Salesforce Platform licences inside your own org. Your data, permissions and audit trail stay exactly where they are.

Modular

Switched on per client

Every module is subscribed to separately and deployed into the client's own org. Nothing is shared between clients.

Configurable

Built to be extended

Bespoke builds sit alongside the modules for anything a single client needs, without touching the shared product.

The modules

6 fund manager modules, each one switched on separately.

The fund manager pack sits on top of the GEM core. Take the whole pack or start with one module, and the fund manager data model underneath is shared.

Data Live

Fund Flow

Fund flows, platforms and advisers, modelled as first class records.

  • A fund workspace over platform, fund and adviser flows
  • Adviser, licensee and practice view that doubles as the home page
  • Weekly and monthly fund flow emails, built from the same data
Data Ready

Fund Flow Uploader

Load a platform fund flow file, and reverse a batch under audit.

  • Upload a platform file and load its rows
  • Delete a batch, with the deletion audited
AI Live

Actions

A worklist that says what to do next, and clears itself once it is done.

  • Prioritised actions on the home page and on account and contact records
  • Generated and expired outside the org, so the list stays current
  • Sits beside the milestone feed: a milestone says what happened, an action says what to do
CRM Live

Institutional

Pipeline, mandates, strategies and the investor register in one workspace.

  • New business pipeline and the mandates it becomes
  • Strategies, provider links and the investor register underneath
  • Searches, mandates and activity created from the workspace
CRM Live

Direct Investors

The investors behind direct registry files, reviewed and classified in one place.

  • Investors, identifiers and balances from a registry file
  • A review page where a person sets the classification and override
  • The org holds what a person decides, and decides nothing about where the money goes
CRM Live

Sales Operations

A pipeline that fits how a fund manager sells, with plan tracked against actual flows.

  • A board, a grid and a record panel in place of the standard Opportunity
  • Plan tracked against actual fund flows
  • Structured activity logging on the same records
In production

Running in 4 fund manager orgs today.

This is the live subscription record, not a roadmap. Modules marked Ready are built and tested, and are switched on when a client asks.

Each square represents one client org. A solid square means the module is switched on there. 4 client orgs, names withheld.
Which GEM modules are active in which client orgs. 13 module deployments across 4 orgs.
ModuleClient orgs where active
Actions4 of 4
Fund Flow4 of 4
Direct Investors3 of 4
Institutional1 of 4
Sales Operations1 of 4
Fund Flow Uploader0 of 4