Home Services Platforms Insights Get in touch The marketing automation layer that sits on top of Salesforce. Email campaigns, lead scoring, engagement journeys, and form-based data capture, all connected to CRM.
Pardot, now officially Marketing Cloud Account Engagement, is the marketing automation layer that sits on top of Salesforce. It handles email campaigns, lead scoring, engagement journeys, and form-based data capture.
For fund managers, the value is in connecting marketing activity to CRM data. When Pardot is configured properly, your marketing coordinator can send segmented campaigns to advisers based on tier, state, APL status, or engagement history, all without touching a spreadsheet. Engagement data flows back into Salesforce so the distribution team can see who opened, clicked, or registered.
We implement Pardot at two tiers: a foundational setup for teams managing their own templates and lists, and a full build with branded templates, segmentation logic, and campaign structures ready to launch.
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adrian@crinklecutdigital.com