Salesforce's next-generation marketing platform, built natively on the core platform. No connectors, no data sync, no separate login.
Marketing Cloud Next is Salesforce’s replacement for the legacy marketing stack. It sits natively on the Salesforce platform, which means marketing and CRM data share the same environment. No connectors, no synchronisation, no separate login.
For distribution teams, that changes what is possible. Segmentation draws directly from the contact records your sales team maintains. Campaign engagement data appears on the same record, in real time, without waiting for a sync. The gap between what marketing sends and what sales sees disappears.
We implement Marketing Cloud Next for firms ready to move beyond Account Engagement, and advise firms still on Pardot on whether and when the transition makes sense.
Related insights
Headless Salesforce does not replace existing Lightning applications, reports, or automations. The more consequential questions are about licences and what happens to audit trails when the standard user model is bypassed.
Most Pardot preference centres are a checkbox list and a submit button. The platform is capable of significantly more, and the gap between what most organisations ship and what is possible is worth understanding.
When a contact changes employer in Salesforce, their activity history moves with them. Most people treat this as a bug. It is not. Understanding the logic makes the behaviour predictable.
Australian investment platform data arrives in as many formats as there are platforms. The work of consolidating it accurately and quickly is not a technical problem. It is an experience problem, and experience takes time to accumulate.
If it is not working the way you expected, or you want to do more, hit us up.
info@crinklecutdigital.com