Home Platforms Insights Get in touch Salesforce's next-generation marketing platform, built natively on the core platform. No connectors, no data sync, no separate login.
Marketing Cloud Next is Salesforce’s replacement for the legacy marketing stack. It sits natively on the Salesforce platform, which means marketing and CRM data share the same environment. No connectors, no synchronisation, no separate login.
For distribution teams, that changes what is possible. Segmentation draws directly from the contact records your sales team maintains. Campaign engagement data appears on the same record, in real time, without waiting for a sync. The gap between what marketing sends and what sales sees disappears.
We implement Marketing Cloud Next for firms ready to move beyond Account Engagement, and advise firms still on Pardot on whether and when the transition makes sense.
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Business software has swung between single platforms and specialist tools for three decades. What drives each swing, and why have the conditions that once favoured specialist software shifted back towards consolidation on Salesforce?
Salesforce and Anthropic have connected Claude directly to the Salesforce platform. The connection carries two things that already exist inside the org, the permission model and a written set of sales skills.
Einstein and Agentforce each answered the question that model capability allowed at the time. Claudeforce settles on a division of labour that does not need revisiting every time reasoning improves.
Product lifecycle events are communicated to distribution, compliance, and marketing. The CRM configuration that segments campaigns and groups reports by fund name is rarely on the list.
If it is not working the way you expected, or you want to do more, hit us up.
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